There is blood on the streets.
With the rise of AI, disruptive Google search algorithm updates and Google’s new SERP feature ‘Search Generative Experience’, the SEO game has changed for HVAC contractors.
In this guide, we will explore how you can win with your HVAC SEO in 2024 and gain more local presence on Google.
By the end of this guide, you will have learned:
- How to avoid the three biggest HVAC SEO mistakes
- How to rank your website on page one of Google search
- How to rank your business profile in the local map pack
- How to do keyword research 2.0
- How to write content that Google loves
- How to build high authority links to your website
- How to track and measure your success
Before we dive into all the good juju…
Search engine optimization (SEO) is only one of the 10 core strategies you can use to establish local omnipresence in your market.
The local omnipresence marketing system helps turn family-owned and operated HVAC businesses into go-to HVAC companies in their area.
Click this link to read our guide to HVAC marketing and how to use local omnipresence marketing to get more leads, book more jobs and increase your return on investment.
Now, let’s talk SEO.
What is HVAC SEO?
If you are new to digital marketing and/or SEO, here is a simple definition:
HVAC SEO is a strategy to optimize your website for ranking on page one of Google Search for keywords like ‘AC installation’, ‘AC repair’, and ‘AC maintenance’ in your city.
The goal of HVAC SEO is to increase your website visitors who are in need of your services. And hence create opportunities for you to get more leads and booked jobs.
Why is SEO for HVAC companies important?
SEO for HVAC companies is important for 4 different reasons:
1. Visibility
93% of brand interactions start on Google Search. Meaning 93% of homeowners who need an installation, repair or maintenance will search on Google to find a HVAC company that can help.
By dialing in your SEO, you can drastically increase your visibility on Google. Below a screenshot of what we have achieved within 9 months of work with one of our clients:
By focusing on the tips, tricks and strategies presented in this guide, we were able to increase Comfort One’s visibility on Google by 8,318%.
They went from from 61 daily impressions on Google to over 5,000 daily impressions.
Ultimately, this led to more leads, more booked jobs and therefore a higher return on investment on their marketing dollars.
2. Leads
Note: The screenshot shows 389 visitors from SEO by having 43 keywords rank on page one of Google for one of our clients.
84% of homeowners who are searching for HVAC services do not have a particular company in mind when searching.
This means that 84% of homeowners who are searching on Google for HVAC services are likely to discover a new company that they decide to give their business to.
And this means that your SEO is a huge opportunity to get in front of these homeowners. To get them to your website and convert them into leads.
3. Long-term growth
Note: This screenshot shows our clients website ranking for 125 keywords on page 2 of Google after just 6 months worth of SEO.
SEO, in opposition to PPC & advertising on Facebook, is a long-term growth strategy. Investing into your SEO is giving you a compound effect.
The compound effect is a concept that refers to the cumulative impact of small, positive habits on one’s lifestyle and opportunities.
Let me explain:
The more pages and posts you write and optimize for SEO, the more pages and posts you will be ranking for on Google.
The more pages and posts you are ranking for on Google, the more people will be able to discover your business.
The more people discover your business, the more people you get to your website.
The more people you get to your website, the more people will turn into leads (Given your website doesn’t suck).
This means: The more and the longer you invest into your HVAC SEO, the more visibility you will gain and the more leads you will get.
4. Decrease of cost for advertising
Optimizing your website for SEO also gives you a huge benefit when you decide to advertise on Google.
The better your website SEO is, the lower will be your cost to acquire a click or a new lead on Google.
Google rewards businesses for having good website SEO.
This is because Google wants to always display the best search result possible. The more you optimize your website for SEO, the better Google will rate your website.
The better Google will rate your website, the more competitors you will outrank.
The more competitors you outrank, the more positions you will climb. And sooner than you know it, your website will be considered the best search result.
And the best search result always gets the reward of a lower cost for PPC advertising and local service ads.
TL;DR 📖👀 Optimizing your website for SEO will decrease your cost per lead because Google rewards great websites!
Now that we are clear on the 4 reasons why SEO is important for your HVAC company, let’s dive into the 3 biggest HVAC SEO mistakes.
The 3 biggest HVAC SEO Mistakes
These are the 3 biggest mistakes: Keyword stuffing, quantity of content over quality of content and using AI to write your website content (ouch 🤕)
Let’s clarify on each of these.
1. Keyword stuffing
Keyword stuffing is the practice of including as many keywords as possible in your website content.
While this was common practice in 2016 (when I started SEO), there are still HVAC marketing agencies TODAY that include as many keywords as possible in the website content.
They stuff it into the headlines, the body text and into every little crevice they can find. In hopes that the SEO gods will reward their efforts.
Lol.
It’s unfortunate that they do not know that the one and only SEO god, Google, HATES keyword stuffing.
This is because Google does not like to see websites that try to manipulate their search rankings by stuffing keywords everywhere.
And this relates back to what I mentioned above.
Google wants to show the BEST SEARCH RESULTS, not the websites that have the most keywords stuffed into them. If you compromise your content quality and hence the user experience just to stuff keywords into your text, Google knows it.
In simple terms: Google wants you to produce quality website content that includes your most important keywords naturally.
If you are writing your website content, make sure that you write the content for the user first.
And then, once you have written the content for the user, find natural placements for the keywords you want to include.
2. Quantity over quality content
A very big misconception that many HVAC SEO agencies have is that the more content there is on a page, the better the page will rank.
Though, that’s not true. Why I know it? Well, I have been one of these confused gents for a long, long time.
But since AI entered the marketplace in 2022 and all the algorithm changes since then, I have made numerous experiences where less content on a page is ranking better than more content.
Now, with that being said, when you write content for your website, make sure to ONLY focus on the content that will BENEFIT your visitor the most.
Ninja Trick: Google the keyword that you want to rank for. Open the first 10 search results. Look at the content that’s on these pages. Make a list of all the topics you can find. Then make a list of what you could do better. Then write and experience some serious ninja shit.
This trick will literally give you the unfair advantage to include all the content that Google rewards by ranking it on page one and then improve it so that you can outrank all of them.
Geez, if just everything in life was that simple.
3. Use AI to write the content
The amount of time that you can save as a business owner when using AI to write your content is MASSIVE.
And with AI having all the information that is available on the Internet, why not use AI to write your website content?
Why not save a bunch of time while all my competitors are sleeping on AI?
Well, Google does not like AI content.
Many like to believe differently, but I have made a lot of experiences where content that was 100% written by AI is actually destroying your rankings.
Yes, Google says in their guidelines that website content does not need to be written by humans. It only needs to be helpful.
But here is the question:
How helpful is your AI content to a visitor, if all it does is regurgitate the information that the visitor can anyways already find on page one of Google?
And why would Google rank your website on page one if it says the same old shit like every other website on page one?
AI Content is not helpful. And there is no reason for Google to rank content that’s written 100% by AI.
And that’s why it doesn’t work.
Here is how you CAN use AI to write content:
- research content ideas
- research content your competitors are using
- research how you could improve on your content
But the writing, languaging and curating of content should be up to you. Because YOU know your customers best.
We will talk about ‘How to write content that Google loves’ further down in this guide. Click here to scroll down.
Pre-Requisites For Great HVAC SEO
Your website SEO, just as the name says, is very intertwined with your website.
Therefore, there are certain things you need to put in place first, to make sure that your website has the ability to rank on page one of Google.
Click here to read our full guide on ‘How to Build a HVAC Website That Super Fuels Your SEO’ (Link will be clickable once the guide is written.)
Here is a quick overview of the prerequisites that are important for your website to rank on the first page of Google:
- 90+ mobile page speed rating (loading under 2 seconds)
- Responsive website design, mobile first
- Entity-optimized linking hierarchy
- E-E-A-T optimized
- HTTPS protocol
- XML Sitemap
Now with that being said, let’s dive into the first step of how to have great SEO.
Keyword research
Keyword research is the process of defining the most important keywords that you want your website to rank for.
In this case, your keyword research should give you a list of the most important keywords that homeowners are using when searching for HVAC installs, repairs & maintenance in your city or area.
The goal of your keyword research is to built a list of keywords that you want to optimize your website content for.
Little tangent: There is another approach, contrary to keyword research, which is called entity research. Entity research focuses on researching the most relevant entities for your industry within Google’s Knowledge Graph. The list of entities is then used to write content that explains the relationships between those entities. This approach is a VERY NEW and COMPLEX. We are currently seeing crazy test results with a handful of our clients… but entity SEO deserves its own full guide (which you can find here once it is written).
With that being said…
To make this guide as easy to execute as possible, here is how to do keyword research that works.
How to find good keywords
First of all, you will need a tool to find keywords. Since there are so many tools to find keywords, I will give you a couple free ones and some that are paid.
- Google – You can use the search box to find keywords and keyword suggestions
- Google keyword planner – Just create a Google advertising account (it’s free) and start your research
- Google trends – Great to understand seasonality and search volume trends
- SEMrush – Not cheap, but good data and easy to use
- Ahrefs – A little cheaper than SEMrush and providing more accurate data
With that being said, let’s dive into how to find good keywords for your HVAC business with these tools.
1. ‘Near me’ keywords
Near me keywords are keywords that homeowners are predominantly searching for when looking for a local service.
These keywords typically bring up the following features in the SERPS (Search engine results pages):
- Local service ads
- PPC
- Local map pack
- Organic search results
Just use your keyword research tool of choice and search for the most important near me keywords.
Here is a list of the TOP 13 near me keywords that we optimize our clients websites and Google Business Profiles for:
Keyword | Monthly Search Volume |
| hvac near me | 110,000 |
| ac repair near me | 60,500 |
| furnace repair near me | 40,500 |
| hvac companies near me | 27,100 |
| hvac installation near me | 22,200 |
| hvac replacement near me | 22,200 |
| hvac repair near me | 18,100 |
| hvac service near me | 18,100 |
| ac repairs near me | 18,100 |
| ac service near me | 14,800 |
| hvac company near me | 12,100 |
| hvac contractors near me | 12,100 |
| ac companies near me | 12,100 |
2. Service keywords
Service keywords are the keywords that describe the services that you offer.
While service keywords like ‘ac installation’ are national search queries, meaning they could bring up national results, Google is smart enough to understand that a HVAC contractor from Kentucky won’t come out to Phoenix to replace a system.
Lol.
So… Make a list of the services that you offer and then take this list and research keywords with your tool of choice.
Most of our clients are offering:
- HVAC Installations
- AC installation
- Heat pump installation (look if there is search volume – this is typically an easy to rank for keyword)
- Furnace installation (almost none of our clients have ever only replaced a furnace, but people are searching for it… what can ya do 🤷🏼♂️)
- Mini split installation
- HVAC Repairs
- AC repair
- Heat pump repair
- Furnace repair
- Mini split repair
- HVAC Maintenance
- HVAC tune-up
- HVAC maintenance plan
- HVAC check-up
3. Location specific service keywords
These keywords are our favorite keywords. Simply because these keywords have the highest buying intent and are super localized.
Homeowners that are searching for these specific keywords are typically looking for a HVAC business in their city or area that can come the same or next day.
These leads are hot like chillies! 🌶
By optimizing your website for these keywords, you make sure that you get some of these hot leads on to your website. And hence you increase the likelihood of generating a lead that is looking for an install, repair or maintenance.
Since the cities and areas of everyone reading this guide will be different, here is a syntax of location specific service keywords that you can use:
- Service + city (Example: ‘AC installation Scottsdale, AZ’)
- Service + city area (Example: ‘AC installation Paradise Valley, AZ’ -> Paradise Valley is an area in Scottsdale)
- Service + Suburb/Community (Example: ‘AC installation Desert Mountain, AZ’)
- City + service (Scottsdale ac installation)
- City area + service (Paradise Valley ac installation)
- Suburb/Community + service (Desert Mountain ac installation)
4. Long-tail unicorn keyword
Long-tail unicorn keywords have more than three words, have a high search volume, and a low ranking difficulty.
Meaning these keywords can get you a lot of website visitors fast.
Typically, these long-tail unicorn keywords are keywords that have to do with the services that you offer.
For example:
- What to do when my AC doesn’t work?
- How much does an AC replacement cost?
- What are the best AC brands?
- Best HVAC companies that offer rebates and discounts?
- Which are the best HVAC companies in ‘City’?
- How long does it take to repair my AC?
- How long does it take to replace my AC?
- Etc.
Long-tail unicorn keywords are typically questions that homeowners have BEFORE they decide for a HVAC company.
Therefore, writing content for these keywords is the perfect opportunity to educate homeowners. build trust and then convert them into an install, repair or maintenance lead.
Ninja Trick: Create a list with the top 13 questions that homeowners are asking you on a daily basis.
Then take the list and research the keywords in your tool. Add the keywords that match these questions, mark them as relevant for a blog article and there you go.
There you have a list of 12 pieces of content that you can write to increase your visibility, generate more leads and book more jobs in your city or area.
Now that we have discussed how to do keyword research, let’s discuss how to write content that Google love.
How to write website content that Google loves
Based on your keyword list, you will now assign one keyword to one page or blog article.
Sometimes you have primary keywords, such as ‘AC installation’, and secondary keywords such as ‘AC install’ or ‘AC installer’.
You can optimize one page for primary and secondary keywords, as long as these keywords share the same context.
Though you have to decide first which keyword is the primary keyword.
Rule of thumb: the keyword with the higher search volume is the primary keyword.
Now that you have your list of keywords and assigned these keywords to pages or blog articles, you need to write.
And to not waste your time writing because your content won’t rank, let’s discuss how to write content that ranks.
Writing helpful content
As we have discussed in this guide, helpful content is the content that Google really likes.
There is no such thing as a definition for what helpful content is. Content is helpful when it helps your visitor find what your visitor is searching for.
Though, Google helps us a little bit on understanding which content is considered to be most helpful for specific keywords.
Google does so by giving us a concept that is called ‘keyword intent’.
4 types of keyword intent
Keyword intent is a metric that most keyword research tools define for each keyword.
These tools analyze the content of top 10 pages that are ranking for a specific keyword.
Based on the content these tools determine if the content is mostly informative (think a Wikipedia page), comparing products or services (think your homepage), selling a product or a service (think your HVAC maintenance plan) or if the content is about a specific company or brand.
Here is a quick definition of each keyword intent and what it means:
Navigational keyword intent
- Comfort One Scottsdale
- Amazon shipping policy
- Semrush keyword overview tool
- Mama’s little bakery chicago address
Navigational keywords are used when the searcher wants to get to a specific page or website. In this case, the user typically knows exactly what they’re looking for. Here are some examples:
In general, navigational keywords are low intent. Meaning that the reader probably isn’t planning to make a purchase.
Informational keyword intent
People use informational keywords when they want to learn something new. These keywords can come in the form of questions and start with:
- What is (What is a compressor)
- How to (How to change an air filter)
- Where is (Where is the ac capacitor located)
By creating accurate informational and educational content, you establish yourself as a trustworthy source of information for your target audience.
Which means that they’ll likely come back to your website to learn more.
And if they ever become ready to make a purchase, they’ll already be familiar with your brand and your website.
Commercial Intent Keywords
People use keywords with commercial intent when they’re doing research before making a purchase. The user isn’t ready to make a purchase just yet. They need a little more information before hitting that “buy” button. Which is why commercial keywords are often branded. Here are some examples of commercial keywords:
- Best HVAC company in ‘city’
- AC installation costs
- HVAC installation estimate
Commercial keywords are high-intent keywords.
That means there’s a higher chance that the user will take a business action. Most likely, make a purchase.
Target commercial keywords with:
- Product/service landing pages
- Comparison articles
- Testimonials and reviews
Transactional keyword intent
People who use transactional keywords are ready to make a purchase. Or subscribe to your services.
Let’s have a look at a list of buyer intent keywords:
- Comfort One ac rebates
- Buy new AC unit
- HVAC replacement near me
Target transactional keywords with the following types of content:
- Subscription or signup pages
- Deals and coupons pages
- Product/service pages
- Free trial pages
Disclaimer: I used this section of content written by my friend Aleksandra Beka Jovicic in this blog article about keyword intent and altered it a little bit to fit our HVAC context.
Now that we have context about what to write for which keyword intent, let’s look at what you need to include.
What to include in your content
In 2024, nobody wants to read a wall of text anymore.
It does not matter how high the quality of the content is. The Internet has become so full of photos and videos, that these are the preferred mediums to consume information nowadays.
Now, with that being said, your website content does not only have to consist of photos and videos.
That would be a nightmare for our clients. Especially for the ones that are still more ‘oldschool’. You know what I mean…
Anyways…
Photos and videos will help you to bring your website content across and produce more value, more quality, and therefore be considered as the best result.
And on top of that, having photos, videos and graphics on your website will show Google that you truly care about your visitors. You are putting time, energy and money into the creation of content and Google loves that!
When looking at what to include and what to write for each of the pages that you want to write, just look at a great mix of text, photos, graphics, and videos.
Having a good mix of text and media will not only allow for a great user experience and great rankings.
Photos videos and graphics will also increase your conversion rate. Meaning you will turn more website visitors into leads and booked jobs.
The writing process
The process of writing content is pretty straightforward.
I have been writing SEO and CRO optimized website texts for over a decade now. Of course it seems straightforward to me. But I truly believe that by following the steps below, it IS straightforward.
Here are the steps:
- Brainstorm your content:
- Brainstorm what the user is looking for on your page.
- Brainstorm what your competitors are writing about
- Brainstorm what kind of media could be helpful for your user
- Brainstorm the call to action for every page
- Write your content. Use your brainstorming list and write about every topic that you have brainstormed. Write in a way that feels authentic to you, your company and values.
- Create media. This is probably the most difficult part for most HVAC contractors. Having the right photos, creating informative graphics, and shooting great video material. Either you hire a HVAC SEO agency that helps you create this content, or you find a freelancer on platforms like upwork.
- Put the pieces together. Once you have the content written, and your media created, you can create the page that you want to rank on Google.
Now that we are clear on the writing process, let’s dive into the structure of your content. Structure is EVERYTHING, at least if you want to make Google happy.
How to structure your content
Let’s keep in mind that we are writing content to rank on page one on Google.
This means that there are a few technical requirements that we have to consider when writing and structuring our content.
By following the tips below, you will help Google better understand what your content is about, and therefore Google will rank your content higher.
If Google thinks your content helpful and understandable, it thinks the same for its users.
- Use shorter paragraphs to break up content
- Utilize H1, H2, and H3 header tags. A page should never have more than one H1 tag.
- Inject valuable keywords naturally into titles, body content, and image meta tags.
- Create a videos, upload to YouTube, and embed on your website.
By following these tips you will make sure that your content ranks well!
Internal links, external links and back links
For many years I did not understand what links have to do with SEO. I did not understand why the heck I have to put a lot of time and effort into building links.
Until I understood this:
Links help search engines and people to better navigate and understand the Internet.
And before we dive deeper into the quote above, let me give you an overview of the 3 different types of links that you should build with your website:
Internal links
Internal links link one page to another page on your website. For example, your homepage links to your AC repair page. That would be considered an internal link.
By linking from your homepage to your AC repair page, you help your users to get to the repair page faster. Therefore you increase their user experience on your website.
And on top of that, internal links pass link juice around and help search engines understand the context of your website better.
To have great interlinking on your website, simply create a visual sitemap and brainstorm which pages to interlink for maximum user-friendliness.
Then, go ahead and execute on your sitemap to interconnect your website.
External links
External links are links that point to pages outside of your website.
For example, you are linking to your ROC license, your BBB profile or put a link to a great resource of one of the many associations in the HVAC industry.
External links help users get additional information from reputable sources on a topic that you might not want to expand on.
External links help Google and other search engines understand that your website is not a dead end, but rather supports the interconnectedness of the Internet.
To have great external linking, brainstorm which additional resources would be helpful to your readers and think where you could link them best.
We typically link
- To the ROC license
- Our BBB profile
- Our Google Business Profile
- To great resources from state specific HVAC associations
- To new bills that have been passed regarding SEER regulations or rebates
- Etc.
Backlinks
Back links are links from other websites that point to your website. For example a magazine that polls for the best AC company in your state or city and you happen to be the winner.
Consider backlinks as votes from the Internet that your website content is great.
The more backlinks your website has, the more likely Google is to see your website content as the most helpful and therefore as the best search result.
Hence you rank on page one of Google.
Attention: Not all backlinks are created equal. Backlinks can not only strengthen your rankings, but also damage them.
When you are out on the hunt for backlinks, here is a list of factors that you should consider when evaluating opportunities:
- Relevance: What relevance does the link have to the topic of your content? Is it HVAC related?
- Authority: How trustworthy is the URL or resource?
- Placement: Where does the writer place the link in the material?
- Traffic: How much traffic does the URL receive?
Since building backlinks is for most HVAC contractors ‘out of their territory’, let’s take a quick look at 4 easy strategies on how to build really good backlinks for your website:
How to build great backlinks
Building high-quality backlinks to your website will boost your rankings. Higher rankings will increase your website visitors. And more website visitors means more leads and booked jobs.
I know I have said that many times throughout this article.
BUT…
I want to emphasize how important building backlinks is for the success of your HVAC SEO strategy.
You need to invest into your backlink building. And if you are not ready (yet) to invest money into having somebody build backlinks for you, you can always invest your own time and brain power to create these themselves.
Here are four ways on how to build back links.
Citations are backlinks from business directories that are pointing to your website. If you don’t have any citations yet, getting some can be helpful initially.
1. Citations
If you are in the game for some time and you already have a good amount of citations, more won’t move the needle.
2. Strategic partnerships
Strategic partnerships are great!
You can team up with other home improvement contractors like
- Roofers
- Plumbers (if you don’t offer plumbing yourself)
- Landscapers
- Electricians
- Pest control
- Cleaners
- Garage door repairmen
- Etc.
Just go through your network of contacts and write down every contact that has a business and website.
As long as they are local to your area, it makes sense to exchange a backlink with them.
Something simple by having a page talk about ‘Recommended contractors in City’ and linking to your contacts websites.
This will help Google see that you are connected within your area and improve your website rankings. It won’t give it a huge push, but definitely a bigger push than citations.
3. Local sponsorships
Now we are getting a little bit more advanced. Local sponsorship is a way to build great backlinks for your HVAC website.
We build these for our clients all the time and we have acquired backlinks from military organizations, sports clubs and foundations that help kids with cancer.
These foundations are typically BIG and therefore have BIG websites that have a lot of traffic AND authority.
Scoring a backlink on their ‘Sponsored by’ section gives you a great push.
Here is an example for one of our clients:
He went from 6 rankings on page one of Google to 59 rankings within 5 months.
That has created him an additional revenue of $39,000 a month!
4. Connectively
Last but not least, Connectively.
Connectively is a platform that connects you to journalists that are looking for help on writing their articles.
On this platform you will find requests for information on HVAC specific topics where you can submit your expert knowledge and get featured in magazines like Forbes, Washington Post, etc.
And the best thing is: you get a backlink.
A backlink on one of these publications, depending on the competitiveness of your market, can truly skyrocket your rankings.
The platform is FREE and you could start TODAY.
I hope these 4 strategies for backlink building got you feeling empowered to get you rankings on page one of Google!
Now, let’s look at the last ninja strategy to improve your HVAC SEO.
Schema markup
Once you have written good content, structured it well and started building backlinks, you want to make sure that Google algorithm understands your content as good as possible.
Structuring your content is one way to improve Google’s understanding of your content.
And schema markup is another way.
To make it really simple, you add schema markup to your website by adding specific ‘code’ that directly communicates to the search engines in ‘their’ language. Code.
Think about it this way:
Did you ever have difficulties explaining to a customer what specifically is wrong with their HVAC system?
Did you ever encounter that your customer does not fully understand the language that you are using?
And if you have not experienced one of these scenarios before, could you imagine that there are customers that do not understand HVAC specific language?
Right, there are a lot of ‘em.
And the same is true for Google.
Google has to work really, really hard to understand your website’s content.
Using schema markup is like putting a translator in between your website and Google. A translator that makes sure that Google fully understands your language.
This needs to be done for every single one of your pages. By implementing schema markup, you can communicate to Google
- that you want to rank your business in a certain service area
- that you are offering a certain service at a certain price
- that you are answering a certain question
- that your team consists of certain members
- etc.
This helps Google understand your entire website better. And the better Google understand your entire website, the better you will rank.
Of course, there are lots of different ways to include schema markup on your website. Here are a few plug-ins and tools to consider:
- Schema markup generator
- Schema markup validator
- All-in-one SEO plugin for wordpress including schema markup
Once you have put schema markup onto your pages, you have truly exhausted most of what you can do to get you ranking higher on Google.
Now, concluding this deep dive on SEO, I want to share a few words about measuring your success.
I strongly believe that if you do not measure your improvement, you will not success.
Not in SEO.
Measuring your success
If you are doing your SEO yourself of if you are getting it done by an agency, make sure you measure.
Measuring and tracking your success with SEO is key to
- Understand if what you are doing is bringing results
- Stay motivated to keep writing content (or investing into it)
- To make data-driven decisions, rather than trusting your gut
- Understanding if your investment into an agency is worth the money
Here is a list of tools to track your rankings, traffic and return on investment from SEO:
- Google Search Console (FREE) – Show you your impressions, clicks, click through rates and rankings for all your keywords
- Ahrefs (PAID) – Gives you a deeper look into your rankings and how your competitors rank. Very helpful for content and backlink building.
- Call Tracking Metrics (PAID) – Our partner when it comes to call tracking, revenue tracking and training your sales team.
- Google Analytics 4 – The best choice to monitor your website traffic and how well your traffic converts into leads.
Of course, all of these tools need some setup. BUT the investment of time is well worth the insights you get.
At the end of the day, you are doing your SEO to make money. Not to waste your time.
‘Pro tip: Set up your tracking before working on your SEO. This will get you hyped up for every little win that you see.’
Summary
SEO is a marathon.
Yes, you can get results within the first three months of improving stuff.
But the real compound effect takes place over time.
The more content you publish, the more rankings you land, the more traffic you get, the more leads you generate and the more jobs you book.
SEO is a great way for HVAC companies to grow their online customer acquisition sustainably over time.
And once it works, it’s fun to get ac replacement leads for $15 that are exclusive to none other than you.
Need help with implementation?
94% of homeowners are searching for HVAC companies right now.
If you are not showing up on page one of Google, you are missing out on a lot of leads and revenue.
If you do not have the time to implement everything that we have discussed in this guide yourself, choose a HVAC specialized SEO agency that implements these strategies on your behalf.
If you would like to explore if we could be a good fit to work together on your SEO, book a 15 minute ‘does it make sense call’ with us.
Note: To honor both, yours and our time, please do not book a call if you are not seriously interested in spending upwards of $2,500 a month to get more leads and booked jobs from your SEO efforts.
