home service marketing - HVAC SEO, PPC & Website | Top SEER Marketers

The 2025 Website Formula: How to Get More Leads & Booked Online

In our recent “2025 Website Formula Workshop,” Thomas Eberts shared actionable strategies to transform your home service company’s website into a lead-generating powerhouse. If you missed the live session, this summary captures the key insights that can help you dramatically improve your website’s performance. Why Your Website Matters Your website isn’t just a digital business […]

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8 Proven Strategies to Dominate Google Map Pack Rankings for HVAC & Home Service Contractors

Leave a Comment / HVAC Marketing, Local SEO / By Thomas

Want to capture more local leads? Here’s a striking statistic: 93% of home service searches start on Google, and 43% of those searches end in the Google Map Pack. By optimizing your local SEO & Google Map Pack presence, you could capture nearly half of all local searches for home services. Let’s dive into eight

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Triple Your Lead Conversion Rates: 5-Step Speed-to-Lead System

Leave a Comment / HVAC Marketing, Speed to lead optimization, Website conversion rate optimization / By Thomas

Did you know that 78% of homeowners choose the contractor who responds first? Here’s an even more striking statistic: You can increase your conversion rate by 900% just by improving your response time to leads. The Current State of Lead Response Some sobering statistics about the home services industry: Let’s fix this with a proven

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5 Proven Strategies to Boost Your HVAC Website Conversion Rate

Leave a Comment / HVAC Marketing, Website conversion rate optimization, Website design / By Thomas

Most HVAC and home service websites convert at just 5-10%, while top-performing sites achieve 15-30% conversion rates. Let’s put that in perspective: With 100 website visitors: By implementing these five proven strategies, you can potentially triple your leads from the same traffic. Strategy 1: Use Professional Photography and High-Quality Visuals People buy from people. Your

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$145,000 From Past Customers: 5-Step Database Reactivation Strategy

Leave a Comment / Database reactivation, HVAC Marketing / By Thomas

New customer acquisition is extremely expensive in HVAC and home services. With higher ticket prices come higher customer acquisition costs. But what if you could generate substantial revenue from your existing customer base without spending thousands on marketing? Today, I’ll share our proven 5-step database reactivation system that recently helped one contractor generate $145,000 in

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